Evaluation Activity 4-
Constructing an Audience
Who would be the audience for your media product?
Demographics:
The age range for our media product is aimed at 18-24 year olds as the film has a rating of 18 and people within this age bracket are the most likely people to watch a horror. the gender that we had aimed our product at was mainly males as the opening is more suited for them. The class we tried to aim our film at was mainly people in the income bracket E; Unemployed, Students, Casual workers because they are the people that have the most time to sit and actually watch a film. The media product that we created is aimed at all races and aimed at 18-24 year olds all across the country.
Psychographics:
Nearly everybody in our target audience likes to go out an socialise, and one of the easiest and most popular ways is by going to the cinema to watch a film. Because of the age range they will most likely going to want to watch a horror/thriller. Because most males aged 18-24 can become bored very easily, we have tried to include a lot of action in our opening to help keep them interested in the film.
After establishing all of the above factors, as a group, we created an 8 question survey to pass out to other A-level media students within our age category so that they could provide feedback on what needs and should be improved. The questions and results summary are located below.
Questionnaire
1. Does it relate to a horror film?
2. Is there enough characters?
3. Is the music suitable for the opening?
4. Would you continue to watch this film?
5. Does the editing work? (effects)
6. How would you end the opening sequence?
7. How would you improve it?
8. What works well?
Results summary
1. Does it relate to a horror film?
Some of the answers we received suggested that the beginning doesn’t work as a horror film but when combined with the rest of the opening sequence it work well.
2. Is there enough characters?
Most of the answers said that there were enough characters and because of the amount it helped to create a tense atmosphere as there is nobody around to help Dalian when he is attacked.
Despite people saying that the music didn't suit the Horror opening, most others that watched it said they it worked well because it was a contrast to the second part of the film.
4. Would you continue to watch this film?
All but one of those that watched our film said that they would continue to watch the entire film.
All of the people that watched said that the editing had helped to make the film better because of the blurry vision effects used when Dalian is waking up.
People said that that they would keep the opening the same because they thought that the way that it fades out with Dalian screaming was effective.
Many of the people that watched said that we should think about re-filming parts especially the baseball bat scene but, we think that is would be greatly improved if we changed the soundtracks.
The majority of the audience that watched our opening said that the drinking scene at the beginning was effective and when Dalian wakes up.
The changes we made after it was watched.
After we received the results from the other media students we changed a few things that were suggested several times. One of the changes we made that was most noticable was the music at the beginning. We decided to change it because the audience felt that it was too 'Happy' for a horror film so didnt suit it. We changed it to a more intense one that is much more appropriate to the genre. We then went on to change the time it took for David (the attacker) to approach the victim. The veiwing audience, felt that it took too long for the attack to happen so we re edited it to cut the time and make it shorter. The third thing that we changed occured at the beginning. We added in a Production Company (Unique Productions) and added a logo. The fourth and final thing we changed was the doctor's laugh at the end as the video fades to black. Many of the veiwers didnt recognise that it was a laugh and thought that it wasa Horse. We changed it to the victim screaming which actually suited it better.
PhilipsLaugh changed to dalian screaming
So....what did you change as a result of your audience feedback - include these comments briefly at the bottom as you made several changes to your production after your target audience had watched the first draft.
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