Evaluation Activity 3

For Evaluation Activity 3 we had to comlpete a voiceover for our final finished video. The questions that we answered were;

Which company would distribute your film?

The production company that we decided to use to distribute our film was Momentum Pictures. The reason why we would use Momentum is because they are a independent distribution company that releases approximately 20 low budget films per year. Because of this we felt that they would be the most appropriate company. 

What marketing methods would they use? and how will this  target your audience?

The marketing methods that would be used for our film would include; Posters and Billboards as they would receive the most attention from the public. We would also release many trailers so that the members of public can see something that is related to the film. We would use these methods to advertise our film because they are the main ways in which our target audience of 18-24 year old would see the materials.

Where would you see the marketing materials? And why?

You would see our marketing materials on the  Internet, on TV and also at Bus Stops.

Because nearly all of our target audience would spend some of the day either watching TV or on the internet, this is where you would see the majority of our marketing materials. However, you would also see posters on the side of bus stops etc. because of the large numbers of people thatwould go past everyday.

What sort of information would be on the posters and trailers? And why?

On our posters we would include; The name of important actors, The Director, The Release Date, Billing Block and the actual title of the film. In our films trailers we would include; The Title of the Film, The Name of the Director, The Main Actors Names, The Release Date and some small clips to show our veiwers what the film is going to be about.

We would include the release date in our trailers and posters so that our audience can know exactly when they can go and watch our film. We would also include the Actors and Directors names because we feel that they would recognise who is on the film and then want to watch because of that. On the posters we would have a large centre image of the film so that the people that see it would be able to see something that is related to the film.

When would they release your film? And why?

We would release our film on a Friday in October, somewhere near halloween.

We would have it released near halloween in October because halloween is stereotypically associated with Horror. We would have it released on a Friday because any new film is judged on its opening weekend.

Which cinemas / festivals would it be shown in? And why?

Our film would be shown in small independent cinemas and also at the London Film Festival as this is one of the best venues to show our low budget films to large audiences.